Digital labour and our daily: We work for free for social media?

Week 8: Digital labour in platform economies

During the course of one day, document and then reflect upon the ‘labour’ that you have performed as a consequence of your everyday social media usage, and on the mechanisms that platforms use use to extract profit from the data you have contributed. Do you think you are adequately rewarded for this ‘work’?

Continue reading

Unpacking the Digital Economy and the ‘California Ideology’: Airbnb in the 21st Century

week 6: The digital economy

Write a critical analysis of the video ‘Introducing Airbnb.org’ on YouTube. What story does the video tell about the digital economy, and how does it tell that story? How does the Airbnb story draw on the ‘California ideology’, as described by Barbrook and Cameron?

Continue reading

Commercial Beauty: L’Oréal’s ‘Never Your Fault’ campaign and Popular Feminism.

Week 4: Media, ideology, and hegemony: media meanings

L’Oréal’s newest advertising campaign: “Never your fault” involves feminism, analyzing the relationship between the ideas and values ​​conveyed in the campaign and the commercial interests of the sponsoring company.

Continue reading